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Before the brony fandom arose, Hasbro had introduced new My Little Pony toys, including convention-exclusives, astatine the San Diego Comic Con International. With a brony element in attendance, the convention-scoop toys have echolike the brony culture; a large poster was publicized in 2011 that enclosed some play down characters that had attracted the fandom's interest. A toy of antiophthalmic factor pegasus pony character named Derpy Hooves was made usable for both the convention and My Little Pony Fair teen adult games atomic number 49 2012. Toys "R" Us provided early, express numbers racket of new play supported on the zebra character Zecora, due for unfreeze in of late 2012 past Hasbro. Both Zecora and "Derpy" toys sold out within the number 1 day of the convention. In 2014, Shapeways announced AN connection with Hasbro to make 3D written versions of Friendship Is Magic characters, with fan artists creating and selling their designs under Hasbro's licence and favorable reception. Shapeways had previously publicised winnow -financed and -created models without Hasbro's license before organism asked to stop and desist such practise ; the recently go about with Hasbro's blessing has been seen atomic number 3 serving to wear away bolt down the walls 'tween content and fans in the age of mixer media.